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What Makes for a Beautiful Face?

BASF has the answer.

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By: TOM BRANNA

Editor

BASF unveils two new personal care solutions inspired by life: the anti-aging face care concept “Beautiful Faces” and “Color Trends 2016” – a trend-driven collection of effect pigments. The formulations comprised in BASF’s new concept “Beautiful Faces” enable personal care solutions that meet the universal desire for significant anti-aging effects, while allowing manufacturers to target very specific consumer needs. These were defined by means of a market research study and a validated typology ...

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